At the core of my design philosophy is putting users first, infusing their narratives into each product for maximum impact and intuitiveness. I thrive on in-depth user connections, iterative exploration and a collaborative team spirit. My decisions are grounded in strategy and data, ensuring holistic experiences that drive positive outcomes for businesses.
Reduced the drop off rate to 28%
Increased the adoption rate by 32%
Increased the customer retention rate by 37%
App boosted the workflows efficiently by 20%
Designed an innovative smart plug solution
