I believe in putting users at the center of everything I design, making sure their stories drive every decision. I’m all about connecting with users, experimenting through iteration, and working closely with teams to find the best solutions. My design decisions are grounded in strategy and data, always aiming to create experiences that not only feel intuitive but also deliver real results for the business.
Reduced the drop off rate to 28%
Increased the adoption rate by 32%
Increased the customer retention rate by 37%
App boosted the workflows efficiently by 20%
Designed an innovative smart plug solution